Ownership Research

Thursday, 15, June

Synergy:

Big 5 Film:
Rogue One: A Star Wars Story
-Partnership with Twitter
-Stormtrooper Ad raising awareness for a children's hospital
-Airport terminal Ad displays 

Indi Film:
Lord Of The Rings: Fellowship Of The Ring
-Behind the scenes clips, to raise hype
-Releasing fan reviews
-Placing focus on the 'Lord Of The Rings' novel

Budget:

Rogue One: A Star Wars Story
$200 - $265 Million USD
-A higher budget gave this film the ability to strengthen its special effects, along with creating a range of sets, and hiring a range of well-skilled actors. 

Lord Of The Rings: Fellowship Of The Ring
$93 Million USD
-The film had a higher budget than an average indi film, giving then the ability to still produce special effects to a 'Hollywood grade' level.

Box Office Revenue:

Rogue One: A Star Wars Story
$1.058 Billion USD

Lord Of The Rings: Fellowship Of The Ring
$898.2 Million USD

Piracy:

Rogue One: A Star Wars Story
-An estimate of around 4.7 Million people have pirated each Star Wars movie; more than 4.2% of fans.

Lord Of The Rings: Fellowship Of The Ring
-An estimate of around 7% of the fans have pirated the Lord Of The Rings.

YouTube:

Rogue One: A Star Wars Story
-YouTube was used to promote the trailer, behind the scenes clips, and a special featurette 
-The movie is available to buy and watch on YouTube itself
-The Trailer has had 41 million views
-Clips from the movie have around up to 2.5 million views
-BBC Click made a video dedicated to the production on the films visual effects, audiences interested in special effects might take more interest in the movie

Lord Of The Rings: Fellowship Of The Ring
-YouTube was used to promote the trailer, movie clips, and extended edition clips
-The movie is available to buy and watch on YouTube
-The Trailer has had 5.6 million views
-Clips from the movie have had between 197 thousand - 2 million views  
-YouTube has a documentary available on the making of the movie

 

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