YouTube Research

Monday, 19, June

YouTube:

How much content is created every day: 

Around 3.7 million videos

Who acquired YouTube and how much was spent:

Google bought YouTube in 2006 for US $1.65 billion 

How was allowing people to monetise channels, a major shift in the industry: 

-People are becoming famous out of nothing

-Provides new jobs for people, which are likely more enjoyable

-Created a lot of revenue for YouTube

-People have more control over what others view and what's popular

How were algorithms used to YouTube's advantage with subscribers:

-Identifies what type of content users had and then matches it with other users and videos who have similar content

Name some of the ways YouTube has changed and added aspects to their channel to increase audience/subscribers:
-Offering premium subscriptions

-Offering movies and music

-Membership benefits for certain channels

-Curated playlists e.g: Study/Lo-fi playlists